Unreasonable at Sea day 72: Identity Crisis
In the morning, Cesar went to the Arch’s last-minute Fireside Chat in order to try to ask him some questions pertaining to the film,
At 11:30 we met with Kamran and chatted until workshop at 13:00.
two pager deep dive with Colman and Kamran: honing in on Protei’s identity
We have some feedback and things to work on, mainly too cluttered towards the second page, the images need to be sexier, the logo looks like a Mexican hat, etc.
The biggest takeaway : What is the BIG ONE LINE CLAIM? that is universal, powerful. Also, perhaps a 2 tiered approach to the business model: we are selling hobby / play / leisure market in order to eventually sell to corporate, gov’t, to have environmental impact, big data. So two tiered approach to reach our goal of environmental cleanup.
work in the glazer lounge
In the evening, most of the ship was preparing to get ready for the BIG OLYMPIC GAMES. I stayed in the Glazer Lounge working, and ended up staying there all night long, as it was an awesome spot to do work as well as have a beer.
There are some grants we are working on, and follow up from the 2-pager workshop.
Colman came for a while to brainstorm more about the big, one liner that is captivating and universal – Who is protei, what is the big claim: Virgin Oceanica: the HOOOVER of the ocean; thenext frontier; the ocean roomba; OLC: uncovering the undiscovered… etc
Then I slept there, but only for an hour or so because I had skype meetings all night long.